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the branding people

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visual identity design.

Recent corporate branding projects

Continuing a centuries-old tradition of connecting the world's ends, Navigation Solutions stands out as Saudi Arabia’s premier maritime logistics company within the GCC region. The company aims to become a one-key solution for all its clients with a solid connection to the business, technology, and the ocean. The branding people developed an identity that honors the region’s rich maritime history while embracing innovation. Dynamic gradient patterns that reflect how light interacts with the vast ocean were created while keeping a sober, corporate color palette. Additionally, the bold structure of the wordmark conveys the brand’s commitment to efficiency and professionalism at every interaction. The minimalistic icon comprises symbols representing the connections made during maritime travel, further reinforcing the company's identity.

Navigation Solutions

Nuvi

Arre

Let it Dough!

Frontrow

VXLAB

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