Complex problem, easy solution
A concert hall, a music academy, rehearsal room and music store, all in one. A project this ambitious needs a design structure strong enough to communicate all of its different areas in a clear way, our solution was to create a strong identity that could adapt into different shapes and formats.
The music academy will be represented by a set illustrations in order to create playful messages addressed to a young target, as for the music store, typefaces and product images are the main feature, as we want to drag the attention into the musical instruments. In the end, each area is part of the same graphic world, but the whole identity needs to have a conducting line so we are able to create a strong master graphic. This is what branding is all about, not just a logo.