We are the branding people, a design studio with global reach and offices in Mexico City and Madrid. We specialize in brand construction and the development of visual communication systems.

Our mission is to play an active role partnering with our clients to create coherent design solutions that truly connect with their audiences.

Projects

Countries

Since

The Branding People

Our services

01

Visual
identity

Brand narrative • Logotype design
Graphic DNA • Design system
Brand guidelines

02

Brand
strategy

Diagnosis • Market analysis
Purpose & storytelling • Visual architecture
Brand positioning

03

Brand
storytelling

Naming • Brand manifesto
Taglines • Brand voice
Communication guidelines

Our process

01

Research
& analysis

We focus on understanding the project in-depth to comprehend its design needs and business objectives, delivering results tailored to its specific context.

01

Research
& analysis

We focus on understanding the project in-depth to comprehend its design needs and business objectives, delivering results tailored to its specific context.

02

Strategy
& concept

We build a cohesive strategy,
a powerful storytelling and a strong visual concept that leads to a bespoke brand narrative.

02

Strategy
& concept

We build a cohesive strategy,
a powerful storytelling and a strong visual concept that leads to a bespoke brand narrative.

03

Visual
design

Our multidisciplinary team collaborates to create comprehensive visual identities that convey brand messages through personalized graphic elements.

03

Visual
design

Our multidisciplinary team collaborates to create comprehensive visual identities that convey brand messages through personalized graphic elements.

04

Design
application

The final identity system is implemented in a set of brand applications aligned with the project needs.

04

Design
application

The final identity system is implemented in a set of brand applications aligned with the project needs.

Our Team

Gabriela Benavides

Gabriela

Portfolio director

Gustavo Espinoza

Gustavo

Operations director, Mexico

Ricardo Viramontes

Ricardo

Director & founder

Jorge

Partner & corporate growth

Alejandra

Operations director, Spain

Alberto

Art director

Lydia

Creative leader

Natalia

Designer

Omar

Designer

Cecilia

Designer

Tania
 Varela

Tania

Growth manager

Siouxie
Ríos

Siouxsie

Creative content

Javier

Direction assistant

Karim

Human resources

Gabriela Benavides

Gabriela

Portfolio director