Dekaf

Dekaf is a coffee roaster that seeks to provide the best coffee online, focusing on delivering exceptional decaffeinated coffee options that don't compromise taste or quality. By understanding Dekaf's passion for roasting and its unique processes, the branding people created a brand that combines the simplicity of nature and coffee's electric buzz. Thus, the studio developed an outstanding visual system that establishes the brand as a reliable and trustworthy source of premium decaf coffee through a neutral-creamy base while maintaining a set of playful elements that keeps it fresh. Moreover, the packaging becomes the brand's signature: a bold color palette, modern editorials, and an ever-present sense of joyfulness in contrast with the solid organic shapes reminiscent of the coffee silhouettes when blended and the smoke when served.